Sweepstakes are a popular tool that businesses, marketers, and agencies use to build customer loyalty, drive traffic, increase response and collect valuable contact information about potential consumers. Cookie cutter rules or rules that companies simply copy off the Internet typically do not provide sufficient protections and can create significant exposure and liability. Sweepstakes terms and conditions, and the rules for contestants, need to be carefully planned from the beginning and structured properly to describe the promotion being offered. Otherwise, a company's great promotional advertising campaign can be subject to challenge for violating various federal and state laws, and significant monetary damages.
Learn more about how we can help your company with:
- Advertising law and advertising clearance
- Prize promotion marketing with sweepstakes, contests, and promotions
- Direct marketing including direct mail, infomercials, e-mail and mobile devices
- Internet marketing, search engine marketing, e-mail marketing, and social media link to social media law
- Telemarketing campaigns
- Internet marketing, search engine marketing, e-mail marketing, and social media
- Online promotions and sweepstakes on Facebook
Simply contact us, or schedule a consultation with one of our lawyers and attorneys.